We’ve been following their success for several years, and it is evident that they are the best marketers and brand builders in financial services,” Turner said in a statement. “Joining forces with Snappy Kraken is the ultimate way for us to increase the value our advisors receive. When the Advisor Websites state of the industry report was released, Turner said that companies that incorporate personalization into their content and websites report a lift of 10% or greater across their marketing goals.
But knowing your audience and tailoring content to address their unique needs can make a difference. According to its inaugural state of the industry report released earlier this year, 70% of consumers indicated that a website was the most influential channel in making a purchase decision.Īdditionally, more people are turning online for financial advice with 80% of prospects conducting their own research online before choosing a financial advisor.įor Advisor Websites CEO Graham Turner, standing out from the competition isn’t always easy, nor is knowing where to start.
The Snappy Kraken team says advisor web pages typically lack the design, copywriting and branding quality needed to make the most out of “this critical real estate for client conversion.” But firm leaders believe by combining their marketing chops with Advisor Websites’ set of technology tools, advisor websites can evolve from online brochures into powerful growth engines for their businesses.Īdvisor Websites leaders are just as passionate about making sure planners are putting their best feet forward online. “It's time for advisors to stop viewing their website as a mere table stakes requirement and to start viewing it as the business growth engine it has the potential to become.” “With this acquisition of Advisor Websites, we intend to introduce the industry to what a truly unique, personalized and strategic website can accomplish. This is because most advisor websites are bland, undifferentiated, and disconnected from a holistic marketing strategy,” Snappy Kraken’s CEO Robert Sofia said in a statement. All Snappy Kraken subscribers are assigned to a personal Success Specialist who helps them set up, manage, and optimize their use of the platform through monthly performance check-ins.“Advisors know that having a website is necessary, but very few have actually benefited from what a great website can do. Each automated campaign on the platform is focused on achieving specific and trackable goals that grow business. Led by Robert Sofia, CEO, Snappy Kraken provides marketing automation, online advertising, and marketing for financial professionals.
The company intends to use the funds to open up new marketing channels, add new features, and integrate with other tools advisors already use. In conjunction with the funding, Rick Kushel, General Partner at FINTOP Capital, will become a member of Snappy Kraken’s board of directors, joining Aaron Klein, CEO of Riskalyze, Marty Bicknell of 1248 Holdings / Mariner Wealth Advisors, and Thad Langford of Flyover Capital. The round was led by Fintop Capital, with participation from Flyover Capital and 1248 Holdings, both of which participated previously in a 2019 seed round. Snappy Kraken, an Ormond Beach, Fla.-based automated growth program for financial advisors, closed a $6m Series A financing.
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